Insights Into Women's Health

Women's health research that empowers women's health campaigns

FROM EMBARRASSEMENT TO EMPOWERMENT: Why brands need to drive women's health conversations.

The women's health landscape is both complex and fascinating. Research from 5,022 women across the UK provides insights to help brands and agencies build strategies and creative campaigns that champion lasting change.

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If you’re involved in shaping women's health conversations you'll love our women's health insights.

Report

Experiences of women with healthcare professionals

Case Study

Essity: The UK's largest Menopause Study

News

The Express: Abortion & sexual health are still top 'taboo' women's health issues

Report

Experiences of Black, Asian & Minority Ethnic women

Case Study

Balance Activ: The Big Vagina Report

Report

Experiences of young women from 18 to 24 years

Blog

Break the Stigma: Empowering Women's Health

Case study

Period Stigma - Always and PGOne

News

The Sun: Women visit medical professionals multiple times before diagnosis

Case study

Bladder Leaks - Saatchi & Saatchi and Always Discreet

Report:

Experiences of women with healthcare professionals

OnePoll surveyed 5,022 UK women about their healthcare experiences. We highlighted how women actively seek information to advocate for their health despite the lack of research in comparison to men’s health.

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Case Study:

Essity: The UK's largest menopause study

This research project highlighted a knowledge gap among UK women. Our study of 5,000 women pre, in peri and post menopause found a huge gap between known symptoms and actual symptoms.

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News:

The Express: Abortion and sexual health are still top 'taboo' women's health issues

Our Women's health study found abortion, sexual health, and menstruation are all still “taboo” subjects when it comes to conversations about women’s health. Our research landed coverage in The Express and 15 other pieces of national news coverage, along with organic pick-up on digital women's media pages.

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Report:

Experiences of Black, Asian & Minority Ethnic women

OnePoll surveyed over 5,000 UK women focusing on various health areas. This report emphasised insights from 544 respondents from Black Asian and Minority Ethnic communities, showcasing distinct differences in BAME women's health experiences compared to the UK averages.

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Case Study:

Balance Activ: The big vagina report

OnePoll and 72Point collaborated for Venture Life's project with Balance Activ, delving into women's perspectives on female anatomy, health issues, privacy in discussions about these topics, aiming to inform and empower women to take charge of their intimate health through 'The Big Vagina Report' campaign.

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Report:

Experiences of young women from 18 to 24 years

OnePoll conducted a women’s health study, examining over 5,000 women in the UK across diverse health domains. We found contrasts in experiences between generations, revealing that some age groups struggle to find suitable medical professionals for their health concerns.

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Blog:

Break the Stigma: Empowering women's health

OnePoll’s extensive survey of women highlighted many feel hesitant discussing women’s health issues. While most feel comfortable talking to medical professionals and partners about anatomy, confidence drops significantly across generations.

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Case Study:

Always and PGOne: Period Stigma

PGOne and Always wanted to explore the period stigma and opinions of those involved in the education and learning phase of this biological element of life, including associated developments. We found many teachers would rather not teach lessons on puberty, periods or sex education whilst many parents first discussed puberty, sex and period topics early in their child's life.

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News:

The Sun: Women visit medical professionals multiple times before diagnosis

Our research on women's difficulties when it comes to a diagnosis found many have had to visit a medical professional multiple times before receiving an appropriate answer. Our findings made in into The Sun alongside a direct quote from our senior research executive Becky Lackenby.

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Case Study:

Saatchi & Saatchi and Always Discreet: Bladder Leaks

Bladder leaks affect numerous women in the UK, so Saatchi & Saatchi, in collaboration with Always Discreet, aimed to understand the experiences of peri-menopausal, menopausal, and women who have experienced incontinence. We discovered how many women viewed incontinence as a symptom of older age rather than it being exclusively linked to menopause.

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Women's health research

We place women at the heart of our research, so you can win hearts and minds with your campaign.

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Insights Into Women's Health

FROM EMBARRASSEMENT TO EMPOWERMENT: Why brands need to drive women's health conversations.

If you’re involved in shaping women's health conversations you'll love our women's health insights.

Contents

Experiences of women with healthcare professionals

Essity: The UK's largest menopause study

The Express: Abortion and sexual health are still top 'taboo' women's health issues

Experiences of Black, Asian & Minority Ethnic women

Balance Activ: The big vagina report

Experiences of young women from 18 to 24 years

Break the Stigma: Empowering women's health

Always and PGOne: Period Stigma

The Sun: Women visit medical professionals multiple times before diagnosis

Saatchi & Saatchi and Always Discreet: Bladder Leaks

Women's health research

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